CAC calculator · unit economics

What does it really cost to win a customer?

Your true customer acquisition cost includes sales, not just ad spend. Enter your costs to get fully-loaded CAC — plus the two numbers that tell you if it is sustainable: LTV:CAC and payback period.

Currency
Acquisition costs

Use any period, as long as it matches the customers below.

$
$

Sales salaries, commissions and tools that go into winning customers. Leave at 0 for ad-only CAC.

Customer value (optional)

Add these for LTV:CAC and payback period.

$
%

Customer acquisition cost calculator · Lead Rescuer.