Cost per lead calculator · paid acquisition

What is a lead actually costing you?

Enter your ad spend and funnel numbers to see your true cost per lead — plus what each customer costs and the return you are getting. No sign-up.

Currency
Traffic & leads

Use whatever period you like — a month, a quarter, one campaign. The results match your input.

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Sales & revenue (optional)

Add these to turn cost per lead into cost per customer and ROI. Use profit per customer (revenue minus your costs to deliver), not revenue.

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Cost per lead calculator · Lead Rescuer.